Saturday

What do you know about Nigeria


Nigeria

Map of Nigeria
Federal Republic of Nigeria
President: Umaru Yar’Adua (2007)

Current government officials

Land area: 351,649 sq mi (910,771 sq km); total area: 356,667 sq mi (923,768 sq km)

Population (2007 est.): 135,031,164 (growth rate: 2.4%); birth rate: 40.2/1000; infant mortality rate: 95.5/1000; life expectancy: 47.4; density per sq mi: 384

Capital (2003 est.): Abuja, 590,400 (metro. area), 165,700 (city proper)

Largest cities: Lagos (2003 est.), 11,135,000 (metro. area), 5,686,000 (city proper); Kano, 3,329,900; Ibadan, 3,139,500; Kaduna, 1,510,300

Monetary unit: Naira

Languages: English (official), Hausa, Yoruba, Ibo, Fulani, and more than 200 others

Ethnicity/race: More than 250 ethnic groups, including Hausa and Fulani 29%, Yoruba 21%, Ibo 18%, Ijaw 10%, Kanuri 4%, Ibibio 3.5%, Tiv 2.5%

Religions: Islam 50%, Christian 40%, indigenous beliefs 10%

Literacy rate: 68% (2003 est.)

Economic summary: GDP/PPP (2007 est.): $294.8 billion; per capita $2,200. Real growth rate: 6.3%. Inflation: 6.5%. Unemployment: 5.8%. Arable land: 33%. Agriculture: cocoa, peanuts, palm oil, corn, rice, sorghum, millet, cassava (tapioca), yams, rubber; cattle, sheep, goats, pigs; timber; fish. Labor force: 50.13 million; agriculture 70%, industry 10%, services 20% (1999 est.). Industries: crude oil, coal, tin, columbite; palm oil, peanuts, cotton, rubber, wood; hides and skins, textiles, cement and other construction materials, food products, footwear, chemicals, fertilizer, printing, ceramics, steel, small commercial ship construction and repair. Natural resources: natural gas, petroleum, tin, columbite, iron ore, coal, limestone, lead, zinc, arable land. Exports: $61.81 billion f.o.b. (2007 est.): petroleum and petroleum products 95%, cocoa, rubber. Imports: $30.35 billion f.o.b. (2007 est.): machinery, chemicals, transport equipment, manufactured goods, food and live animals. Major trading partners: U.S., Brazil, Spain, China, UK, Netherlands, France, Germany (2006).

Member of Commonwealth of Nations

Communications: Telephones: main lines in use: 1.688 million (2006); mobile cellular: 32.322 million (2006). Radio broadcast stations: AM 83, FM 36, shortwave 11 (2001). Radios: 23.5 million (1997). Television broadcast stations: 3 (the government controls 2 broadcasting stations and 15 repeater stations) (2002). Televisions: 6.9 million (1997). Internet Service Providers (ISPs): 1,968 (2007). Internet users: 8 million (2006).

Transportation: Railways: total: 3,505 km (2006). Highways: total: 194,394 km; paved: 60,068 km (including 1,194 km of expressways); unpaved: 134,326 km (1999 est.). Waterways: 8,600 km (Niger and Benue rivers and smaller rivers and creeks) (2007). Ports and harbors: Calabar, Lagos, Onne, Port Harcourt, Sapele, Warri. Airports: 70 (2007).

International disputes: ICJ ruled in 2002 on the Cameroon-Nigeria land and maritime boundary by awarding the potentially petroleum-rich Bakassi Peninsula and offshore region to Cameroon; Nigeria rejected the cession of the peninsula but the parties formed a Joint Border Commission to peaceably resolve the dispute and commence with demarcation in other less-contested sections of the boundary; several villages along the Okpara River are in dispute with Benin; Lake Chad Commission continues to urge signatories Cameroon, Chad, Niger, and Nigeria to ratify delimitation treaty over lake region, which remains the site of armed clashes among local populations and militias; Nigeria agreed to ratify the treaty and relinquish sovereignty of disputed lands to Cameroon by December 2003.

Major sources and definitions



Geography
Nigeria, one-third larger than Texas and the most populous country in Africa, is situated on the Gulf of Guinea in West Africa. Its neighbors are Benin, Niger, Cameroon, and Chad. The lower course of the Niger River flows south through the western part of the country into the Gulf of Guinea. Swamps and mangrove forests border the southern coast; inland are hardwood forests.

Government
Multiparty government transitioning from military to civilian rule.

History
The first inhabitants of what is now Nigeria were thought to have been the Nok people (500 B.C.–c. A.D. 200). The Kanuri, Hausa, and Fulani peoples subsequently migrated there. Islam was introduced in the 13th century, and the empire of Kanem controlled the area from the end of the 11th century to the 14th.

The Fulani empire ruled the region from the beginning of the 19th century until the British annexed Lagos in 1851 and seized control of the rest of the region by 1886. It formally became the Colony and Protectorate of Nigeria in 1914. During World War I, native troops of the West African frontier force joined with French forces to defeat the German garrison in the Cameroons.

On Oct. 1, 1960, Nigeria gained independence, becoming a member of the Commonwealth of Nations and joining the United Nations. Organized as a loose federation of self-governing states, the independent nation faced the overwhelming task of unifying a country with 250 ethnic and linguistic groups.

Rioting broke out in 1966, and military leaders, primarily of Ibo ethnicity, seized control. In July, a second military coup put Col. Yakubu Gowon in power, a choice unacceptable to the Ibos. Also in that year, the Muslim Hausas in the north massacred the predominantly Christian Ibos in the east, many of whom had been driven from the north. Thousands of Ibos took refuge in the eastern region, which declared its independence as the Republic of Biafra on May 30, 1967. Civil war broke out. In Jan. 1970, after 31 months of civil war, Biafra surrendered to the federal government.

Gowon's nine-year rule was ended in 1975 by a bloodless coup that made Army Brig. Muritala Rufai Mohammed the new chief of state. The return of civilian leadership was established with the election of Alhaji Shehu Shagari as president in 1979. An oil boom in the 1970s buoyed the economy and by the 1980s Nigeria was considered an exemplar of African democracy and economic well-being.

The military again seized power in 1984, only to be followed by another military coup the following year. Maj. Gen. Ibrahim Babangida announced that the country would be returned to civilian rule, but after the presidential election of June 12, 1993, he voided the results. Nevertheless, Babangida resigned as president in August. In November the military, headed by defense minister Sani Abacha, seized power again.

Corruption and notorious governmental inefficiency as well as a harshly repressive military regime characterized Abacha's reign over this oil-rich country, turning it into an international pariah. A UN fact-finding mission in 1996 reported that Nigeria's “problems of human rights are terrible and the political problems are terrifying.” During the 1970s, Nigeria had the 33rd highest per-capita income in the world, but by 1997 it had dropped to the 13th poorest. The hanging of writer Ken Saro-Wiwa in 1995 because he protested against the government was condemned around the world.

As leader of the multination peacekeeping force ECOMOG, Nigeria established itself as West Africa's superpower, intervening militarily in the civil wars of Liberia and Sierra Leone. But Nigeria's costly war efforts were unpopular with its own people, who felt Nigeria's limited economic resources were being unnecessarily drained.

Abacha died of a heart attack in 1998 and was succeeded by another military ruler, Gen. Abdulsalam Abubakar, who pledged to step aside for an elected leader by May 1999. The suspicious death of opposition leader Mashood Abiola, who had been imprisoned by the military ever since he legally won the 1993 presidential election, was a crushing blow to democratic proponents. In Feb. 1999, free presidential elections led to an overwhelming victory for Gen. Olusegun Obasanjo, a former member of the military elite who was imprisoned for three years for criticizing the military rule. Obasanjo's commitment to democracy, his anticorruption drives, and his desire to recover billions allegedly stolen by the family and cronies of Abacha initially gained him high praise from the populace as well as the international community. But within two years, the hope of reform seemed doomed as economic mismanagement and rampant corruption persisted. Obasanjo's priorities in 2001 were symbolized by his plans to build a $330–million national soccer stadium, an extravagance that exceeded the combined budget for both health and education. In April 2003, he was reelected.

Nigeria's stability has been repeatedly threatened by fighting between fundamentalist Muslims and Christians over the spread of Islamic law (sharia) across the heavily Muslim north. One-third of Nigeria's 36 states is ruled by sharia law. More than 10,000 people have died in religious clashes since military rule ended in 1999.

In 2003, after religious and political leaders in the Kano region banned polio immunization—contending that it sterilized girls and spread HIV—an outbreak of polio spread through Nigeria, entering neighboring countries the following year. The Kano region lifted its ten-month ban against vaccination in July 2004. On Aug. 24, there were 602 polio cases worldwide, 79% of which were in Nigeria.

Since 2004, an insurgency has broken out in the Niger delta, Nigeria's oil-producing region. The desperately impoverished local residents of the delta have seen little benefit from Nigeria's vast oil riches, and rebel groups are fighting for a more equal distribution of the wealth as well as greater regional autonomy. Violence by rebel groups has disrupted oil production and reduced output by about 20%. Nigeria is one of the world's largest oil producers and supplies the U.S. with one-fifth of its oil.

In Aug. 2006 Nigeria handed over the oil-rich Bakassi peninsula to Cameroon, in compliance with a 2002 World Court ruling.

April 2007 national elections—the country’s first transition from one democratically elected president to another—were marred by widespread allegations of fraud, ballot stuffing, violence, and chaos. Just days before the election, the Supreme Court ruled that the election commission’s decision to remove Vice President Atiku Abubakar, a leading candidate and a bitter rival of President Olusegun Obsanjo, from the ballot was illegal. Ballots were reprinted, but they only showed party symbols rather than the names of candidates. Umaru Yar’Adua, the candidate of the governing party, won the election in a landslide, taking more than 24.6 million votes. Second-place candidate Muhammadu Buhari tallied only about 6 million votes. International observers called the vote flawed an illegitimate. The chief observer for the European Union said the results “cannot be considered to have been credible.” An election tribunal ruled in February 2008 that although the election was indeed flawed, the evidence of rigging was not substantial enough to overturn the election results.

Tuesday

Making Big Money with Affiliates

Play Online Poker
Play Online Poker



Some affiliates make huge profits - we're talking millions of dollars in a year. It's a fact. People don't know this. Affiliate marketing is a new line of business, and it has great unexploited potential.
“"In the poker niche, some poker sites pay you $300 for each player you recruit. Mortgage institutions may pay $75 for every lead, that is, your visitor doesn't even have to take a loan for you to get paid."”
Gigantic marketplace at your reach
The internet as a marketplace is huge, and still it lies waiting in your computer. If you can reach just a tiny fraction of the world's web visitors, you may see life-changing money rolling into your affiliate account.
Amazing but true!
No automatic success
Now, don't quit your day job! Not every affiliate business is successful. Making a lot of money is never easy, plenty of hard work is required. Persistency, ambition, maybe a certain talent. Good ideas will help.
But people live from their affiliate businesses, and some affiliates are extremely successful. The people behind this site have been extremely successful. In this article we'll show you how to make your affiliate business boom.
How it works
Starting up an affiliate business is very easy:
Build a site, if you don't already have one.
Sign up with a few profitable affiliate programs that are related to your site.
Link to the affiliate programs from your site using your personal tracking links.
Generate traffic to your site
Make your visitors want to buy the products of the affiliate programs.
That's it. If you can do this, your visitors will click on the links and purchase products from the affiliate programs - and the commission goes right into your affiliate account.
How to find the best affiliate programs
Joining affiliate programs is cost-free, and you can use our site to find the programs that are best for your business. We provide you with updated lists of the top affiliate programs in each niche, with their respective advantages.
Categories of affiliate programs are listed in the column to the right. Read our reviews and join the programs that you like. If you already have a site, make sure you choose a niche that fits your site.

The most profitable affiliate markets
According to our experience, the biggest paychecks are delivered to affiliates in the following affiliate markets:
Poker
Mortgage
Education
In the poker niche, some poker sites pay you $300 CPA for each player you recruit. Mortgage institutions may pay $75 for every lead, that is, your visitor doesn't even have to take a loan for you to get paid.
Merchants in these areas early realized the gain in paying others to do their marketing. Very high commissions have attracted lots of affiliates, and they have been very successful.
Sounds tempting? Check out our toplists and reviews in the poker, mortgage and education segments!
Tough competition in lucrative niches
If you don't have a site, you need to decide which niche to work in. Choosing a niche involves several questions, such as which niche offers the biggest potential profits and which area you're genuinely interested in.
Some affiliate markets turn over really big money, while others are much smaller. Making big money in a small niche isn't a given, of course. On the other hand, very lucrative niches come with very hard competition.
Finding the most profitable niche might require pretty deep considerations. Some successful affiliates did put huge efforts into this analysis before even starting up (or buying) their site.
Again, if you plan to start up small or if you already have a site, finding good affiliate programs is easy using our toplists and reviews.
What makes you tick?
Don't close your eyes to the importance of personal motivation. When the workload is huge and success comes in very small chunks, working in an area that you care for makes a difference. For most of us, love of money isn't the prime mover.
It's easier to promote things that you like.
Primary success factors - things you must do
Build a good site
Your site is your tool. When a person enters a site, you have only a couple of seconds to catch her. The site must be well organized and have the right look and feel in order to make visitors stay and take action.
Make sure that your site leads the visitors to the Buy button without hassle. Invite them to take action (such as making a purchase), and don't let them off the hook once you have their interest. This is called conversion.
Taking action must be easy!
Create great content
Good looks aren't enough. For your site to generate income, it needs to accomplish two things:
Attract a lot of visitors (traffic)
Make visitors purchase (conversion)
This is primarily done by filling your site with really good content and good usability. It should be relevant for the visitors, and it should encourage them to purchase from your merchants (marketing).
Search engine optimization
If you have chosen to attract mainly organic traffic, that is, through the search engines, the content also needs to be search engine optimized (SEO).
Rule the net with good SEO copy
Search engines pay more and more attention to text quality. Relevant and well-written text doesn't only wins your readers' heart, it helps you rank in Google and drives traffic to your site.
Write for your readers - and for Google. It's called SEO copy.
Advertise and build traffic
Another way of attracting traffic is by paid ads and links. The main arena for this is called PPC (pay per click). You place an ad on another site and pays a small amount each time a visitor clicks on your ad.
The biggest PPC market for affiliates today is Google Adwords. You decide how much you're willing to pay for each click and set a cap for your total spending - so there's no risk for cost explosions. Some web hosts give away free Adwords checks when you place your site with them.
Notice that affiliate programs often limit where and how you're allowed to advertise their products - they don't want you to interfere with their own advertising.
Buying a site vs starting from scratch
For private persons and small businesses, the easiest and least expensive way to start a new affiliate business is to set up a new domain and build a site from scratch. It requires time and effort, but your capital investment can be close to zero.
If you have some resources and want things to happen fast, consider buying an existing site. Old sites may have a built-in credential with the search engines (page rank), and they may even have some traffic already. With the right actions, you can get an old site up in speed very fast.
Give luck a chance
So, that's the short version of how to make big money as an affiliate. Successful affiliates can lead very nice lives, with lots of personal freedom and job satisfaction. Anyone with internet access can try their luck as an affiliate, but of course success is never certain.
One thing is certain though: you cannot succeed if you don't try.
Trying is easy, and it costs almost nothing. If you try and fail, what's the worst that can happen? This list shows the consequences of the worst case scenario:
Nothing happens

Sunday

10 Ways to Improve Blog Traffic in 30 Minutes or Less

This is a guest post on improving blog traffic from Courtney Tuttle. Courtney writes about marketing online at Court’s Internet Marketing School.


1. Create link clusters within your blog
A link cluster is a group of links that you can point at a post or page to improve its search engine ranking. Let’s say you have a post that’s ranked for ’stupid business ideas’. Edit 10 of your other posts to create links (using ’stupid business ideas’ as the anchor text) to the ’stupid business ideas’ post and you will surely move up in Google for that keyword. This process can be implemented in about 10 minutes and can be used for any keyword your site ranks for or is trying to rank for.


2. Rework HTML title tags of trafficked posts

By watching your stats, you can often identify posts that get search traffic from a keyword, even though the keyword isn’t listed in the HTML title of the post. By editing your posts’ HTML titles to add the keywords they cover, you can strengthen the rankings and therefore the traffic that the post generates. You can easily make a difference with this method in less than 20 minutes. This method combines very well with #1.


3. Invite your readers to connect with you on StumbleUpon and Facebook
You can never ever have too many friends on SU and Facebook. Inviting existing readers to find you on these services with a post should take less than 20 minutes.


4. Save your best posts for the best times of the weekWriting a home-run post on a Saturday afternoon will probably happen from time to time. However, does your blog have good traffic on Saturdays? Analyzing your blog’s stats to determine when it naturally has the most traffic can get more eyes on a great post, which will translate to more social votes and more links. If you have created the post of your life, wait for a good day to publish - it will cost you about 1 minute on a later date to put it up.


5. Edit your post one more timeHow can you improve your title? How can you improve your first paragraph? Small details in your post, especially in the beginning of your post, can make an enormous difference in its ability to draw social traffic and links. You can definitely improve your title, first paragraph, formatting, and grammar within 30 minutes.


6. Stop writing about yourself. Start solving problems
Surfers become readers when a blog provides something that is wanted. A casual visitor may read your blog because they find training, answers to problems, entertainment, or something else they want. This more than likely will mean that they won’t want to read about you, your girlfriend, your cats, your kids, or your catastrophes (unless you have a personal blog that your friends read). Discontinuing the off-topic posts will help you to develop more repeat traffic and takes exactly 0 minutes to implement.


7. Subscribe to the feeds of your industry’s major players
That way, you won’t miss important news releases. When news breaks in your industry, there will be a lot of extra traffic searching for information on the event. Adding your thoughts will almost always generate extra traffic. Subscribing to the feeds of your industry’s top sites should take no more than 15 minutes.


8. Give a great post to a prominent blogLet’s say that you took the time to write something great. Donating your post to a great blogger can help you to create a win-win. The great blogger gets a great piece of content that will bring him social traffic and links and you can create exposure for your name and brand. Emailing your post to a great blogger or blog takes less than 10 minutes.


9. Go to the storeLook at magazines. Pay special attention to the types of titles that are used on the covers. Write down the most interesting titles and think about what makes them interesting. In order to generate buzz around a post, a great title is an absolute necessity. More on this topic here: The Cosmo Headline Technique for Blogging Inspiration. You should be able to find some good title ideas in about 30 minutes.


10. Answer your email and comment questions
Nothing will show a reader that you care more than answering an question (even if you have already answered that question 100 times on your site). Why do people read your blog? Because you solve their problems. Why will they come back again and again to your blog? Because you solve their problems. Answering a person’s email or comment question should take less than 5 minutes.

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Saturday

How to Make Money with Your Blog Site

Which are the best and most effective ways to make a profit on your blog or independent news site?

1) Google AdSense

AdSense is by far the best, most rewarding monetization resource for blogs, news sites and small, content-rich information sites. Google offers AdSense, a service that lets independent publishers, bloggers and news site owners to publish text-based, context-relevant ads next to the content on their sites. This is done automatically without you, the publisher, having to worry about anything else except putting small-sized code inside each of your Web pages

For every click on Google AdSense contextual ads, the publishing sites receives credit for a small amount of money, while Google keeps an undisclosed amount of the total advertising share. Though many lament lack of relevance for the ads and little return for the increased info clutter on their pages — many silent publishers — probably the ones who consciously make less noise about this, are making serious money with this program.

What few understand, is that to make AdSense work for you ($$),it involves strategic work. Just placing the code on your pages isn't enough. The focus of your site, the way the content is organized, the way web pages are coded, the titles you use and the color and position you select for placing your AdSense ads on your Web pages all make a difference to the results you get. Significant.

What is important is that different rules apply to different types of pages and content. So no set of rules equally apply to all sites. The key is for the publisher to keep questioning the integration of contextual, text-based ads by doing systematic, ongoing testing, experimentation and optimization. For a focused blogger, this can mean from a few hundred to a few thousand dollars per month. For a dedicated publisher covering high-paying information areas, it is possible to get into the 5-digit range without any major investments and with a relatively short time-to-market. I am not talking about a blogger in the traditional sense, but rather to focused and very professional independent information resources like SearchEngineWatch.com or Paidcontent.org, for example.

AdSense offers also the opportunity to monetize site searches while providing a powerful, lightning-fast search engine for your own site at no extra cost. By providing search-relevant ads on your site's search results pages. Google AdSense adds another great opportunity to monetize premium service and access with relevant text-based information about products and services.

Too bad Google AdSense doesn't let you select your contextual advertisers from its inventory.

2) Blogads

Blogads is an effective solution for taking control of your advertisers and comparing your profit share with your online ad agency. As the name clearly implies, Blogads is an advertising service for blogs. When the service first came out, As I mentioned that Blogads offers a great opportunity for small, independent publishers, blogs and news sites to sell their ad space in a direct and useful way. Blogads keeps 20 percent of your net revenue and sends you the rest by Paypal or check as soon as you reach a predetermined amount.

For your advertisers Blogads provides a great bonus in terms of speed and simplicity: "Ordering an ad takes just two or three minutes. Submit your image and/or text ad. Define its duration. Pay with Paypal's secure forms. You are done. After the blogger approves the ad, return to tweak and optimize clickthroughs, renew or order on new blogs."

In the case of Blogads the publisher has control over which ads to accept and which ones to reject.

others options will be shown on this blog soon

Thursday

HOW TO GET YOUR GOOGLE ADSENSE

So you want to learn Adsense

In this Adsense tutorial I will show you the basics to learn google adsense, how to get started, how to apply for adsense, what you should have before you apply for adsense, how much does it cost, how to make money from google adsense, what kind of ad formats there are and so on, I hope this adsense tutorial will be helpful for you, I will try to explain it to you in a beginners sense, this adsense tutorial will get you up and running in no time without to much information to make your head spin, you will also find up to date Adsense news articles, links to free website templates and other helpful stuff, so pull up a seat grab a cold drink and let's begin.
sample of GoogleAdds on This Blog

What is Google Adsense ?

It is a program that you can participate in that lets you put small ads on your webpage, when somone clicks on one of the ads you get some money, the ads are relevant to the content on your website, if your website is about painting cars you might get ads about car paint or books on how to paint cars, google will scan your site and pick up on your content.



What does it cost me ?

Nothing, the program is free.



Do I have to live in the USA to join ?

No



What should I have before I apply for adsense ?

A working website, not one that is under construction, good content, lets say if I search for how to paint a car, I want to get info on how to do just that and not go off on ten other things with little info and a lot of ads, have at least three to five good articles and some useful links, If you only have one page right now with good content that should be ok, If you get turned down add some pages with content and apply again, remember to try to stick to one topic, that way when google scans your page the ads will be relevant to your site topic.



How much money can I make with adsense ?


It all depends on how much the advertiser pays, It could be ten cents or ten dollars per click, the range is wide and pay's different on all topics, If you have a popular site and a lot of people are clicking the ads you could make hundreds of dollars a day.



Are you ready ?

get a blog and get it running and lets have fun

How to apply for the adsense program

Ok, if you don't have a google account you will need to create one, go to google.com, at the upper right you should see a box that says create account now, click it, put in your email and pick a password, pick your location, read the terms of service then accept and create your account, you will get a confirmation email soon, follow the instructions in the email to get things started, after you have an account go to google and sign in, you should see my services, click on Adsense, see the sign up button, click it, fill in the information needed, read the Adsense policies and make shure your site is within the guidelines of the terms and click the submit information button, you will receive a confirmation email soon, follow the instructions in the email, thats it, now give the reviewers a couple of days to check out your site, you should get an email letting you know the status of your application.



What kind of ad's do I have to choose from ?

Google ad formats



Setup your ads

Log in to your adsense account, go to the adsense setup tab, click, you will see adsense for content, click it, you can add a search box or referrals a little later, right now let's get some content ad's going, you should see ad unit and link unit, pick the type you would like on your site, then move to ad format and color, pick the format and color you wish to use, you also can select square or round corners, in more options you can leave show public service ads checked, don't worry about channels yet, if you are in wizard mode click continue when you are done, if you are using single page you should see your adsense code box, this contains the code you need to copy and paste in your website html code with your html editor, where you place the ad's is up to you, try position changes to see what works best for your layout, you should see public service ad's start to show, this is normal until google scans your site for content, after the scan you will start to the content ad's, this might take a little time, maybe a day, so relax and wait for the ads to show, remember do not! click your ads to see if they are working and do not have your friends start clicking your ads.

How to build your personal Blog

Bob (no url provided) asks - “I want to know how blogging can be used in personal branding. I want to be considered an expert in a topic, how best can writing a blog get me there? I do not care about adsense or CJ.com, I want to know how to use a blog to get consulting and freelance work in my field.”

Glad to hear you’re wanting to use your blog in this way Bob, you’re not alone as more and more people are doing it too.

Really what you’re saying here is that you want to use your blog to ’sell yourself’ instead of to sell a product or ad space.

Here are a few things to work hard at:

build trust - increasingly marketers are finding that people want to know and be in some sort of trusting relationship with those that they buy products or services from. This is particularly true for a personal service like consulting. Be open about your agenda and about what you do and don’t know. Talk both about your successes and failures. If all you do is use a blog for ’spin’ you’ll present as too good to be true.
be personal - building on the last point - one way to make a deeper connection with potential clients is to show something of who you are. This doesn’t mean blogging about your personal life, but show you’re human injecting humor, a photo or two of yourself and showing your personality.
use story - I find readers respond very well to story on blogs. Stories of my own experience, stories of other clients (shared with permission as case studies) etc. Using relevant stories can help build credibility in your niche.
establish expertise - people won’t give you the ‘expert’ label without you earning it. Show what you know (without being arrogant), show how you apply it (it’s one thing to know a lot - but can you translate your knowledge into something constructive and useful) and be a thought leader in your niche (ie break some new ground and show people that you’re capable of original thought).
be generous - some consultants use their blogs to talk very abstractly about their field of expertise but don’t actually give their readers much in the way of practical and applicable content. My approach is to give away quite a bit of information and to be quite generous with what you share. If you help someone for free I find that the next time they need something they’ll quite often be willing to pay for it. You might not want to give everything away for free but free reports, ideas and tips should feature pretty heavily on these types of blogs.
establish relationships in your niche - while building relationships on your own blog with potential clients can be very effective - when another blogger recommends you it can be even more powerful. Get to know other bloggers in your niche and you’ll find they will add to your credibility with their links and mentions on their blogs.
be consistent - while there’s no problem with changing, growing and developing in your ideas over time you do need to present some consistent messages over time. If you’re constantly chopping and changing what you’re on about and focusing on you’ll find that readers find it hard to connect with you and build a ‘relationship’ over time